Opening up territory and expanding territory, on the road

——Wuhan NEWHUGE Biotech participated in the Malaysian Livestock Exhibition 2023

     The Malaysia Livestock Exhibition kicked off at the Kuala Lumpur Convention and Exhibition Center on November 28, 2023. More than 300 livestock feed exhibitors and industries from all over the world participated in the exhibition. There are two Chinese exhibition areas and more than 20 Chinese companies participated in this exhibition. Although it is a regional exhibition, it is still very popular. There are many big names in the livestock industry and breeders visiting and communicating, and there is an endless stream of people coming and going.

     Mr. Peng Xin, General Manager of HUGEYEAST Agriculture and Animal Husbandry Core Company, Wuhan NEWHUGET Biotechnology Co., Ltd., personally led the overseas business team to appear at this Malaysian Agriculture and Animal Husbandry Exhibition. During the three-day exhibition, NEWHUGE's booth received nearly a hundred people for detailed exchanges, and there was an endless stream of inquiries. In the post-antibiotic-free era, improved feed efficiency and improved health have become the main topics of the HUGEYEAST booth at this exhibition. Visitors from Australia, Vietnam, Singapore, Indonesia and other countries who came to the exhibition for exchanges, as well as local livestock industry visitors in Malaysia, showed strong interest in HUGEYEAST Biotech's products. The yeast directional culture project developed in cooperation with Haitian was highly favored under the guidance and explanation of Zeng Yongheng, the new business development director of Hailian Biotech.

     During the exhibition, Deputy Minister HongQian Chen of the Ministry of Agriculture and Food Security (MAFS) of Malaysia visited the venue in person and visited the HUGEYEAST booth for guidance and exchanges. He expressed his support for the expansion of HUGEYEAST in Malaysia and hoped that Chinese livestock feed companies will continue to support Malaysian livestock in the future. Exhibition, gain a lot from the exhibition. During the period, President Yaji Zheng of the Malaysian Animal Health Chamber of Commerce went to the NEWHUGE booth for in-depth exchanges, discussing the positive effects of yeast functional ingredients on animal health, exploring the synergistic effects of yeast functional ingredients and probiotics on animal production performance and health promotion, and guide the sales layout of HUGEYEAST livestock products in Malaysia.

     The Malaysian poultry industry and aquaculture industry are the core groups of breeding. HUGEYEAST appropriately displayed its yeast feed raw materials and yeast feed additive products corresponding to livestock and aquatic products at this exhibition, which attracted a lot of attention. In the future, Malaysia will definitely make a mark on the international market for HUYGEYEAST livestock industry.